On the packaging of the red-velvet flavored treat, the retailer invited people to “Share and celebrate African-American culture, emancipation and enduring hope.” Related: Big Gay Ice Cream shutters its original store in NYC’s East VillageĪt the same time it launched the Pride ice cream, Walmart also unveiled the Juneteenth ice cream. “Huh, is it time for corporations to intend to be in support of the gay community to turn a profit again? Time flies,” said one commentator on Reddit. Many online have commented on the special-edition, Walmart dessert with skepticism, accusing the brand of cashing in on minorities. Some of the responders to it posted shots of the real packagingwhich labels the Pride product as ‘White chocolate-flavored ice cream with brownies and cherries’. The retail giant did indeed unveil its special Pride celebration ice cream a week or so ago. The ice cream appears to be part of Walmart’s Great Value range. It includes a photo of a special Pride ice cream, claiming it to be “Twink flavored, fudge-packed ice cream with corn and peanuts”. A Walmart store in south San Francisco bay area (Photo: Shutterstock)Ī mischievous tweet by drag queen Brooke Lynn Hytes (host on Canada’s Drag Race) has gone viral ahead of Pride Month.